Since Canon Inc. is larger that just cameras, Canon's target market is world wide, to any race, and to any gender. So to be specific, i'll tell you bout the field of Professonal Photography. Canon's digital SLR and EOS has thrown a good competition to all its competitors.
Their lightweight yet robust mid-range SLR and EOS cameras complement a reliable flash system and shutter speed that is key to successful Events or Wedding Photography. Combined with the additional Speedlite battery pack most lighting and power issues will be eliminated, allowing the photographer to concentrate on capturing the action. However, to really stand out from the crowd, Canon uses the latest WiFi adapters to instantly transmit images to a print station or a projector to display images as you shoot. This will identify you as a true professional. Capturing and reproducing stunning detail with confidence, whatever your field is in Photography. Canon also has cameras out there for just point and shoot people that would like high quality photographs.
Canon's digital SLR or EOS has followed all the marketing techniques during its product launch. For example Canon understood that their digital cameras falls in niche marketing and the target audience varies. Moreover, the main thing to bring its product into the lime light is to apply the right strategy model and promotion. Target Audience plays a very important role in marketing strategy and Canon markets its cameras in various ways. People want what celebreties want and people want to take great pictures like celebreties. So Canon advertises its cameras with celebreties in comercials, by simply showing their product in an eye capturing magazine ad that photographers (ametures and experts) would get, and by having posters in stores where people would purchase a camera. In the marketing environment, Canon strives to be on top and succeeds when they reach its target market to buy their product.
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