Wk12: Developing and Managing Products

     Canon India announced the launch of 29 consumer digital imaging products to widen its product portfolio in India. This launch would help to further accelerate the industry's transformation in terms of product innovation, technology and availability.

Canon unveiled:

• six compact cameras from the PowerShot range
• three lifestyle cameras from its IXUS range
• six HD Camcorders
• two Digital SLR from the EOS range
• one Selphy photo printer
• four next generation Lenses.

Canon India also launched:

• four new inkjet all-in-one
• one Single function inkjet printers from the PIXMA series.

In the printing category:The event also saw the launch of the latest technologies:

• New sensor technology called ‘HS’ system in its cameras.     With an in built DIGIC IV processor, the High Sensitivity technology captures clearer and sharper images with enhanced colour reproduction even in low light conditions. The HS system features across the professional, prosumer and consumer category cameras. Canon has a wide range of HD cameras in its digital camera and camcorder category catering to the demand of this technology. These videos when connected to HDMI cable or a widescreen give stunning results and make you a part of the moment.
• The introduction of the GPS technology in digital cameras
       It automatically tags photos with time and locations. The location of the photographs can also be viewed on a map by using special bundled software. The SX 230 HS, is the first PowerShot to come with GPS technology that automatically tags photos with time and locations. Backed up by Canon's HS SYSTEM with a 12.1 Megapixel CMOS and DIGIC 4 Image Processor improves shooting in low-light situations without the need for a flash and lowers noise levels at higher ISO settings.
• With Hindi as India's national language, Canon’s introduction of easy-to-use Hindi language feature in cameras will help capture the growing market for digital cameras. For this, PowerShot A800 offers this compelling feature to introduce more people to the world of technology and cameras. This will enable new camera users with a chance to experience, experiment and enter the exciting world of photography.

Quote from Mr. Kensaku Konishi (President & CEO of Canon India) said: “Canon is committed to launching technologically advanced products to make the consumer photography experience easier and more enjoyable. The technologies launched today such as the “HS system” which allows users to take clearer pictures even under low light conditions , the “Intelligent Touch system” which allows relevant keys to light up on command, the first “Hindi Language” support for digital camera menu functions, all of them are aimed to bring the joy and ease of photography to every Indian.”

Here are two videos launching

the lastest EOS Cameras &

single function Inkjet PIXMA Printer

About Canon Inc
Canon Inc. is a global leader with total revenue of about US$ 44 billion in 2010, in photographic and digital imaging solutions. Its global network now includes 300 companies, employing around 200,000 people. Five Technology ‘imaging’ engines of Optical, Electro photography, Bubble Jet, Semiconductor and Display drive Canon’s cutting-edge technology products. Canon is the world leader in office automation and digital imaging technologies. The company is dedicated to the advancement in technology and innovation and commits 10% of its total revenue each year to R&D. Canon is ranked 33rd on the Best Global Brands for the second consecutive year in Business Week's 100 Best Global Brands and amongst top 200 on the Fortune Global 500 in year 2009. Canon has consistently remained as one of the top 3 global companies to have earned the most number of patents over the last decade. Guided by its kyosei philosophy, which focuses on "living and working together for the common good”, Canon delivers high performance and user-friendly products and solutions to improve efficiency both in the office and home environment. More information is available on www.canon.co.in

Canon in India

Canon India touched down 49% growth and has achieved revenue of Rs 1257 Crores during calendar year 2010. Revenues in 2009 were 840 Crores, a 27% growth over 2008. Canon focuses on multiple market segments of consumer, B2B, Govt & Commercial. Canon’s product portfolio extends over a vast variety of photocopiers, multi-functional peripherals, fax-machines, printers, scanners, All-in-ones, digital cameras, camcorders and multi media projectors, cable id printers, semi conductors and card printers.


Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte. Ltd.,a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 7 cities, warehouses in 13 cities across India and employs over 800 people. Canon has over 380 primary channel partners 13 National Retail Chain partners, over 4000 secondary retail points including 270 National Retail Chain store partners & 33 Canon Care Centers. Canon products are available in over 400 towns in India.

• Canon brings a technological edge with its Full HD Movie Print that allows consumers to capture and print favourite moments from Full HD Movies. The other highlight is the Intelligent Touch System for inkjet printers allows relevant keys and controls to light up intuitively on the top cover during printer operation. The Wi-Fi connectivity in printers allows easy wireless photo printing from mobile phone, iPod Touch, iPad and Android devices. :)