Canon U.S.A. Offers Heartfelt Condolences to Japan Earthquake and Tsunami Victims

Canon U.S.A. offers its heartfelt condolences to everyone affected and displaced by the earthquake and tsunami in Japan. This is a terrible tragedy and our thoughts and prayers go out to the people of Japan, our colleagues and extended families.

Most Popular Digital Cameras of February 2011

I found this article and I wanted to share this with you. i choose Canon cameras over any other brand! So it puts a smile to my face because both Canon's Power Shots beats Nikon's Coolpix and Canon's EOS Rebel beat both Nikon's D7000 & D3000! In you're face Nikon! ^_^

 | By Allison Johnson, DigitalCameraReview.com Editor |

Our monthly roundup of the most-viewed cameras is back and it's the much-talked-about Panasonic GF2 making a splash. It debuted on the list after we published a fairly positive review, and it garnered the most page views in February. The long-time reigning champ, the PowerShot SX20, is knocked off the list after many months at the top.

Per usual, if you need some help choosing a camera, you can post questions and get feedback from the Digital Camera Review online community by registering for our forums. If you're ready to buy, check out our What Camera Should I Buy? forum. If you need help with your current camera, take a look at our brand-specific forums.

	1. Panasonic Lumix DMC-GF2 (first time on the list) – The Panasonic GF2 makes its debut on our list in the number one position. The GF2 is the successor to the GF1 Micro Four Thirds camera, adding a touch screen to an already capable feature set.
	2. Canon PowerShot S95 (previously #4) – The Canon S95 gets a slight boost up from fourth place into second. It's getting some well-earned attention for great image qualiity, flexible shooting options and good performance in low light conditions.
	3. Canon PowerShot SD1400 IS (previously #1) – The PowerShot SD1400 slips a couple of places into third. It's still garnering a lot of views for its solid 28mm wide angle lens and good image quality.
	4. Nikon Coolpix P100 (previously #3) - Nikon just announced this ultrazoom's successor, but the P100 maintains a spot in the top five. It features a long 26x zoom lens, a 3.0-inch articulating monitor and a 10.3 megapixel backside-illuminated CMOS sensor.
	5. Canon EOS Rebel T2i (previously #2) – The T2i remains in Canon's entry-level lineup after the announcement of the T3i. The T2i still packs a powerful punch with an 18 megapixel CMOS sensor and full 1080p HD video recording.

	6. Panasonic Lumix DMC-ZS7 (previously #5) – The multi-tasking ZS7 offers an in-camera GPS chip and an excellent 12x optical zoom.
	7. Nikon D7000 (previously #7) - The D7000 holds steady at number seven. It was an easy pick for a DCR Editors' Choice award, offering a 16.2 megapixel DX format sensor, a new 2016-pixel metering system and a 39-point AF system.
	8. Canon PowerShot SX30 IS (previously #6) – You have to give the SX30 credit for its 35x optical zoom lens. Outside of that it offers 720p HD video and a flip-out LCD. Despite its feature-richness, image quality fell slightly flat.
	9. Nikon D3000 (previously #9)  – The D3000 stays in our top ten round up well after the introduction of its D3100 successor. It hangs in there with a 10.2 megapixel DX format sensor, 3 fps continuous shooting and an 11-point AF system.
	10. Canon PowerShot G12 (previously #8) - Canon's flagship PowerShot hangs on to the last position with its class-leading image quality, 28mm wide angle lens and 2.8-inch flip-out LCD.

Wk6: Consumer Decision Making

Consumer Decision Making is a process used by consumers when buying goods or services. When capturing a surprise wedding engagement on Valentine's Day or a friend's birthday celebration in a dimly lit lounge, a high-performance camera with extraordinary features is essential to enhance the ambiance of these moments. Canon continues to improve the image quality and operability (use) of its interchangeable lenses for SLR Cameras by incorporating various advanced technologies, including large aperture spherical lens, Image Stabilizer, and multi-layered Diffracting Optical element technology. Need recognition, internal and external information search, evaluations of alternatives, and purchase is all provided in Canon's stylish, sophisticated cameras that ensure ownership satisfaction, which concludes with postpurchase. Canon has set up Quick Response and Repair Centers to provide prompt repair of digital cameras. Canon will also oversees its own regional sales while cooperating closely with product development teams, listening closely to customer comments which are then reflected in Canon products. Canon manufactures and delivers high-quality products to customers when and where they need them - in response to the expectations of customers.

"Canon's core philosophy when launching a camera product is to discover new and innovative ways to redefine the photographic experience." said Yuichi Ishizuka. "Consumers are always looking for the most advanced technologies and these new SLR models combine the high-level features and overall functionality the end-user has been seeking." Canon strives to deliver services and solutions that create trust and keep customers coming back.

Canon’s EOS Rebel T3i & Canon’s DIGIC 4 Image Processor

The EOS Rebel T3i has an 18.0 Megapixel CMOS (Complementary Metal Oxide Semiconductor) sensor that captures images with exceptional clarity and tonal range and offers more than enough resolution for big enlargements or crops. This first-class sensor features many of the same new technologies as used by professional Canon cameras to maximize each pixel's light-gathering efficiency. Its APS-C size sensor creates an effective 1.6x field of view (compared to 35mm format).
The Canon DIGIC 4 Image Processor dramatically speeds up the entire EOS Rebel T3i DSLR's camera operations for intuitive operation and offers improvements in both fine detail and natural color reproduction. It works in concert with the EOS Rebel T3i DSLR's CMOS Image Sensor to achieve phenomenal levels of performance in nearly any situation.

Wk5: more info yo ^_^

Marketing highlights for 2009:

Canon India closed at revenues of Rs. 850 crore in 2009, with 27 per cent growth over 2008

• Canon emerged as the No. 1 in scanner category with 49% market share.
• Canon is now a market leader in the laser printer segment as well with 41% market share.
• Canon India further consolidated its market presence in India with a market leadership in DSLR category with 54% share, Photo printer category with 60% share, SLR category and 31% in copier MFD category.
• Canon launched the “Press photographers” photo contest across Delhi, Mumbai, Chennai and Kolkata. Over 300 media photographers participated in the same.
• Canon organized 55 photography workshops training 70,000 people across 55 cities.
• Canon’s Original Ink Centres touched 500 outlets across the country.

General Highlights 2009

• Canon made a pioneering move in the printing industry with the launch of ISO certified standard of printing ‘images per minute’ ‘ipm’. Canon launched 24 new printing and imaging products at the same event and also announced its foray into the surveillance business.
• Canon introduced 23 New ‘Smart’ Cameras & Camcorders with Latest Technology .
• Canon organized a 15 day workshop on photography especially for the young photography enthusiasts during the summer vacations in leading schools of Gurgaon
• Canon launched the ‘I can with Canon’ campaign that rides the theme of empowerment to a Canon customer

Awards and Recognitions in 2009

The list of product awards received in 2009 are as follows:

• Digital Camera – 21
• Digital SLR – 9
• Canon Lenses – 5
• Living Digital recommended- Lide 100
• Best Buy Digit- PIXMA iP 1980

Wk5: Developing a Global Vision

Canon launched on a course intended to bring about sound growth by reinforcing established businesses and support new challenges. However, changes in worldwide financial and economic markets caused the Company to make a major change in course from the pursuit of sound growth to the securing of improved management quality. Canon is continuing to make steady progress in improving its management quality through five key Strategies.

5 Key Strategies

1. Achieving the overwhelming No.1 position worldwide in all current core businesses Expanding business operations through diversification

3.

Identifying new business domains and accumulating required technologies

4.

Establishing new production systems to sustain international competitiveness

5.

Nurturing truly autonomous individuals and promoting effective corporate reforms

In 2009 Canon has been ranked amongst top 10 employers in India in the Business Today ‘Best Companies To Work For In India’ survey. Canon has long delivered to the market an extensive range of imaging products. Canon Image Lounge was launched in 2008 in Gurgaon, Mumbai and Bangalore for customers to get a touch and feel of Canon products. The lounges provide a comprehensive display of Canon’s vast range of offerings and display over 101 consumer imaging products for consumers to simply look, feel and experience without the compulsion on buying. Special photography workshops and other customer engagement programmes are being held in these lounges. Canon has three Business Solutions Lounge for B2B customers in Gurgaon , Mumbai and Bangalore showcasing business applications alongwith seminar rooms for business workshops.

2.

Wk4: The Marketing Environment

Since Canon Inc. is larger that just cameras, Canon's target market is world wide, to any race, and to any gender. So to be specific, i'll tell you bout the field of Professonal Photography. Canon's digital SLR and EOS has thrown a good competition to all its competitors.

Their lightweight yet robust mid-range SLR and EOS cameras complement a reliable flash system and shutter speed that is key to successful Events or Wedding Photography. Combined with the additional Speedlite battery pack most lighting and power issues will be eliminated, allowing the photographer to concentrate on capturing the action. However, to really stand out from the crowd, Canon uses the latest WiFi adapters to instantly transmit images to a print station or a projector to display images as you shoot. This will identify you as a true professional. Capturing and reproducing stunning detail with confidence, whatever your field is in Photography. Canon also has cameras out there for just point and shoot people that would like high quality photographs.

Canon's digital SLR or EOS has followed all the marketing techniques during its product launch. For example Canon understood that their digital cameras falls in niche marketing and the target audience varies. Moreover, the main thing to bring its product into the lime light is to apply the right strategy model and promotion. Target Audience plays a very important role in marketing strategy and Canon markets its cameras in various ways. People want what celebreties want and people want to take great pictures like celebreties. So Canon advertises its cameras with celebreties in comercials, by simply showing their product in an eye capturing magazine ad that photographers (ametures and experts) would get, and by having posters in stores where people would purchase a camera. In the marketing environment, Canon strives to be on top and succeeds when they reach its target market to buy their product.

Wk3: continued

Following its corporate philosophy of Kyosei, Canon is working to provide support tailored to the needs of local communities.

Wk3: Canon Inc.'s Ethics and Social Responsibility

The corporate philosophy of Canon is kyosei. Which would be defined as “Living and working together for the common good,” but Canon’s definition is broader: “All people, regardless of race, religion or culture, harmoniously living and working together into the future.”

The principles of Kyosei formed the basis of framing several policies and management concepts. Under Canon's corporate philosophy of kyosei, the range of Canon's social and cultural support activities has expanded to cover such areas as humanitarian aid and disaster relief, conservation of the environment, social welfare, local communities, education and science, and art, culture and sports. In the past several years, many parts of the world have suffered natural disasters. In response, Canon has made and collected monetary donations, while its employees have volunteered in a range of support activities, including visiting afflicted areas to offer assistance. In its activities, Canon's support provides ongoing assistance to people and organizations in need. Canon will continue to make the best possible use of the resources it has built up over many years, such as its personnel, capital, technologies and foundation, working as a good corporate citizen to tackle problems and contributing to a society in which all people can live their lives to the fullest.

Canon's corporate philosophy guided the company's operations and its behavior toward its employees, partners, customers, competitors, environment and the communities in which it operated. By practicing the philosophy, Canon was globally recognized as one of the most socially responsible corporate citizens.

Canon's Say's Happy Valentine's Day ^_^

Happy Valentine's Day!!!
Don't forget to capture the joyful moments today brings.

Canon EOS-1Ds Mark III



My second baby I'll save up for ^_^

 

Yes. She's B-E-A-UTIFUL too! :D