Wk6: Consumer Decision Making

Consumer Decision Making is a process used by consumers when buying goods or services. When capturing a surprise wedding engagement on Valentine's Day or a friend's birthday celebration in a dimly lit lounge, a high-performance camera with extraordinary features is essential to enhance the ambiance of these moments. Canon continues to improve the image quality and operability (use) of its interchangeable lenses for SLR Cameras by incorporating various advanced technologies, including large aperture spherical lens, Image Stabilizer, and multi-layered Diffracting Optical element technology. Need recognition, internal and external information search, evaluations of alternatives, and purchase is all provided in Canon's stylish, sophisticated cameras that ensure ownership satisfaction, which concludes with postpurchase. Canon has set up Quick Response and Repair Centers to provide prompt repair of digital cameras. Canon will also oversees its own regional sales while cooperating closely with product development teams, listening closely to customer comments which are then reflected in Canon products. Canon manufactures and delivers high-quality products to customers when and where they need them - in response to the expectations of customers.

"Canon's core philosophy when launching a camera product is to discover new and innovative ways to redefine the photographic experience." said Yuichi Ishizuka. "Consumers are always looking for the most advanced technologies and these new SLR models combine the high-level features and overall functionality the end-user has been seeking." Canon strives to deliver services and solutions that create trust and keep customers coming back.

Canon’s EOS Rebel T3i & Canon’s DIGIC 4 Image Processor

The EOS Rebel T3i has an 18.0 Megapixel CMOS (Complementary Metal Oxide Semiconductor) sensor that captures images with exceptional clarity and tonal range and offers more than enough resolution for big enlargements or crops. This first-class sensor features many of the same new technologies as used by professional Canon cameras to maximize each pixel's light-gathering efficiency. Its APS-C size sensor creates an effective 1.6x field of view (compared to 35mm format).
The Canon DIGIC 4 Image Processor dramatically speeds up the entire EOS Rebel T3i DSLR's camera operations for intuitive operation and offers improvements in both fine detail and natural color reproduction. It works in concert with the EOS Rebel T3i DSLR's CMOS Image Sensor to achieve phenomenal levels of performance in nearly any situation.