Wk9: Sales Promotion and Personal Selling

      Sales promotions are strategies where in an incentive is offered to the consumer to impact sales in the short term; an activity designed to boost the sales of a product or service and advertise an offer to the consumer to give them a reason to buy. It offers consumers an incentive to buy, either by lowering price or adding value. Sales Promotion usually encourage repeat purchases, larger purchases, promote new-product or attract new customers. Marketers often use generalized marketing materials such as coupons, discounts, member gifts, etc. You might think Canon's Cameras are expensive, even as a Canon fan,  but coupons can really offer us a lower price and are increasingly available over the Internet and in sores!

      Canon is able to offer discounts & coupons, hand out information regarding new products, and also provide "Gift with purchase" or "free shipping". "Gift with purchase", is a very common promotional technique. It is also known as a “premium promotion” in that the customer gets something in addition to the main purchase. "Free shipping" also very common.