Wk7: Retailing

I worked all weekend and it just so happened that i had a meeting Sunday morning. I work in retail (Express) and so I know first hand how important it is to: know the product your selling, how to assist a customer, and how to give customers a great shopping experience. I learned at my meeting how to approach a thief without accusing nor embarrassing them, how to further sell our CC (Express Credit Card) and how to greet and assist our customers. At Express we value customer service. And to prove it we are knowledgeable in our products, able to assist making the customers comfortable, and able to prevent most shrink lost by being aware that anyone can steal at any moment which is why customer service is key because no one wants to get caught.
My experience, not as a retail sales associate but as a customer, at Best Buy on Sunday afternoon happened with David, a sales associate at the Cameras & Camcorders section of the store. First of all Best Buy has the worst floor layout ever! 0.0 It was type annoying getting to the section. Then I had to hunt down David because there was no one there who could help me. I tried making myself look lost so someone could approach me but that didn't work I had to ask (they would have lost me as a customer). My company is obviously Canon Inc. so I said to David "I'm writing a blog about Canon Inc. cameras and this blog entry is about retailing. Can you help me get information I need?" He was nice and said "Sure, name's David what are your questions?" I had to ask him "Which would you say is the most popular camera you guys sell here?" He said well not because you're blogging about them but Canon seems to be a favorite here for the 3 years I've worked here. It's popular with families and amateur photographers. Nikon comes in second." That statement made my day but that was just statistics according to him. I asked him if he can show me how one of Canon's professional cameras work. They called him a camera and camcorder specialist yet he couldn't explain to me how to set the white balance nor the aperture and shutter speed modes which are simple photography basics. So he failed at the "knowing your product" part.
This was a fun project to do. And it helps me realize that how I sell matters to customers. My retailing skills will only get better and it shall be seen with how many regulars I get. So far I have 2 regulars who ask for me all the time. I had them both open up CC's and hhey always purchase an outfit or more with me. I am proud to say I work at Express and I can sell! ^_^

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