It's Easy to take a great photograph during the day with a little solar assistance. But at night, have you ever had a great moment that was lost because the photograph didn't turn up? Or have moments in low-lightand photographs don't turn out as great as you want them to be? Canon Inc. is on a mission to help real people recapture these moments with the HS SYSTEM. They have an ongoing project to help recreate and recapture these moments called Your Second Shot with a Canon tecnology designed for shooting in low-light - the HS SYSTEM. With this project, they're putting it to the test. From a couple's adventure in Barcelona, Spain to a bet involving a mecanical bull, Canon is giving real people their moments back beacause Canon believe's "great stories shouldn't get lost in the dark."
Canon's Your Second Shot Commercial
Canon Inc. invites their consumers to try their HS SYSTEM, which is designed for shooting in low-light situations to capture clear, vivid photographs. Canon Inc. hopes to bring people an unforgetable experience in this campaign. Also, the entire campaign will be shot with their EOS Digital SLR camera and EF lenses. This idea of "Your Second Shot" is very creative, and really smart. Your Second Shot encourages consumers to share their photography and experience. Canon Inc. cameras brings together supporters of Canon throughout the world.
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