Wk9: Sales Promotion and Personal Selling

      Sales promotions are strategies where in an incentive is offered to the consumer to impact sales in the short term; an activity designed to boost the sales of a product or service and advertise an offer to the consumer to give them a reason to buy. It offers consumers an incentive to buy, either by lowering price or adding value. Sales Promotion usually encourage repeat purchases, larger purchases, promote new-product or attract new customers. Marketers often use generalized marketing materials such as coupons, discounts, member gifts, etc. You might think Canon's Cameras are expensive, even as a Canon fan,  but coupons can really offer us a lower price and are increasingly available over the Internet and in sores!

      Canon is able to offer discounts & coupons, hand out information regarding new products, and also provide "Gift with purchase" or "free shipping". "Gift with purchase", is a very common promotional technique. It is also known as a “premium promotion” in that the customer gets something in addition to the main purchase. "Free shipping" also very common.

Canon U.S.A. Update on Import of Products from Japan

LAKE SUCCESS, N.Y., March 24, 2011 - We continue to monitor and analyze the recovery and rebuilding efforts in the areas impacted by the earthquake and tsunami in Japan. We are carefully assessing the situation, and its impact on production and operations.

The U.S. Customs and Border Protection (CBP) has announced that it is carefully monitoring and assessing the potential for radiological contamination. It is using several types of radiation detection equipment in air and sea ports, mail facilities, and elsewhere to scan cargo. CBP notes that it uses radiation equipment and operational protocols to resolve any safety risks. More information is available at http://www.usa.gov/Japan2011.shtml.
We will post updates regarding safety, recovery and rebuilding efforts, as necessary.
We thank everyone for their continued concern and support.

Wk8: Advertising and Public Relations

      It's Easy to take a great photograph during the day with a little solar assistance. But at night, have you ever had a great moment that was lost because the photograph didn't turn up? Or have moments in low-lightand photographs don't turn out as great as you want them to be? Canon Inc. is on a mission to help real people recapture these moments with the HS SYSTEM. They have an ongoing project to help recreate and recapture these moments called Your Second Shot with a Canon tecnology designed for shooting in low-light - the HS SYSTEM. With this project, they're putting it to the test. From a couple's adventure in Barcelona, Spain to a bet involving a mecanical bull, Canon is giving real people their moments back beacause Canon believe's "great stories shouldn't get lost in the dark."

Canon's Your Second Shot Commercial

      Canon Inc. invites their consumers to try their HS SYSTEM, which is designed for shooting in low-light situations to capture clear, vivid photographs. Canon Inc. hopes to bring people an unforgetable experience in this campaign. Also, the entire campaign will be shot with their  EOS Digital SLR camera and EF lenses. This idea of "Your Second Shot" is very creative, and really smart. Your Second Shot encourages consumers to share their photography and experience. Canon Inc. cameras brings together supporters of Canon throughout the world.

Damage Report for Canon Inc. Operations and Canon Companies following Major Earthquake in Japan

The following is a summary overview of damage reported at Canon Inc. operating sites and Canon Group companies in Japan as of 15:00 JST on Sunday, March 13, 2011.

• The Company continues working to ascertain damages and determine when operations can resume.
• With regard to Canon offices, plants and Canon Group companies in Japan, there have been reports from several sites of power outages, damage to buildings and stoppages in production equipment.
• Below is an overview highlighting damage, production outlooks, etc., for sites in northern Honshu (the area hardest hit by the earthquake).
• The earthquake had the greatest impact on the following three Canon Inc. operation sites and five Canon Group companies
• Damage was significant at Canon Inc.'s Utsunomiya Office and Fukushima Canon Inc.
• While the earthquake had a slight impact on Canon offices, plants and Group companies in the western half of Honshu, there have been no injuries and no significant damage to buildings or equipment. Accordingly, operations are scheduled to resume as usual beginning Monday, March 14. Additionally, the Company is now working to determine potential impacts in the future.
• In the event that production operations may be suspended for one month or more, the Company will consider making use of alternate sites that were not damaged by the earthquake as a means of continuing production.

Note: Revised to reflect latest changes in circumstances

Wk7: Retailing

I worked all weekend and it just so happened that i had a meeting Sunday morning. I work in retail (Express) and so I know first hand how important it is to: know the product your selling, how to assist a customer, and how to give customers a great shopping experience. I learned at my meeting how to approach a thief without accusing nor embarrassing them, how to further sell our CC (Express Credit Card) and how to greet and assist our customers. At Express we value customer service. And to prove it we are knowledgeable in our products, able to assist making the customers comfortable, and able to prevent most shrink lost by being aware that anyone can steal at any moment which is why customer service is key because no one wants to get caught.
My experience, not as a retail sales associate but as a customer, at Best Buy on Sunday afternoon happened with David, a sales associate at the Cameras & Camcorders section of the store. First of all Best Buy has the worst floor layout ever! 0.0 It was type annoying getting to the section. Then I had to hunt down David because there was no one there who could help me. I tried making myself look lost so someone could approach me but that didn't work I had to ask (they would have lost me as a customer). My company is obviously Canon Inc. so I said to David "I'm writing a blog about Canon Inc. cameras and this blog entry is about retailing. Can you help me get information I need?" He was nice and said "Sure, name's David what are your questions?" I had to ask him "Which would you say is the most popular camera you guys sell here?" He said well not because you're blogging about them but Canon seems to be a favorite here for the 3 years I've worked here. It's popular with families and amateur photographers. Nikon comes in second." That statement made my day but that was just statistics according to him. I asked him if he can show me how one of Canon's professional cameras work. They called him a camera and camcorder specialist yet he couldn't explain to me how to set the white balance nor the aperture and shutter speed modes which are simple photography basics. So he failed at the "knowing your product" part.
This was a fun project to do. And it helps me realize that how I sell matters to customers. My retailing skills will only get better and it shall be seen with how many regulars I get. So far I have 2 regulars who ask for me all the time. I had them both open up CC's and hhey always purchase an outfit or more with me. I am proud to say I work at Express and I can sell! ^_^

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Canon recovery and relief efforts following major earthquake in Japan

TOKYO, March 14, 2011—In response to the damage sustained by the Canon Group due to the major earthquake that struck Japan on March 11, Canon Inc. has established an Earthquake Disaster Recovery Task Force (Task Force Chief: Chairman & CEO Fujio Mitarai; Task Force Assistant Chief: President & COO Tsuneji Uchida; Executive Director: Executive Vice President and CFO Toshizo Tanaka) and begun taking related measures.
The Task Force today issued the following instructions toward the promotion of swift response measures.
1. The prompt review and drafting of comprehensive recovery plans, spanning development, production and sales operations, for relevant operating sites, primarily by persons in charge of each business (chief executives/group executives). The Company's headquarter divisions will provide full support for this effort.
2. With regard to Canon Inc. operation sites and Canon Group companies for which production operations may be suspended for one month or more, the Company will also consider making use of alternate sites that were not damaged by the earthquake as a means of continuing production.
Below is an overview of the latest impact of the earthquake on Canon operations in Japan as of 15:00 JST on Monday, March 14, 2011.

• While the level of damage differs at each Canon Inc. operation site and Canon Group company located in northern Honshu (the area hardest hit by the earthquake), beginning today, the Company is earnestly taking action to realize the earliest possible start of operations. At this time, however, concrete schedules for when production may resume have yet to be determined.
• As for Canon plants and Group companies in the western half of Honshu, while operations resumed as usual today (Monday, March 14), the Company is now working to ascertain whether or not there will be any impact on production at each location.
• With regard to the Japanese government's requests for cooperation in conserving electricity, in addition to the energy-saving measures Canon promotes as a matter of course, the Company has also called on its employees to make every effort to conserve electricity in their homes.

Canon U.S.A. Offers Heartfelt Condolences to Japan Earthquake and Tsunami Victims

Canon U.S.A. offers its heartfelt condolences to everyone affected and displaced by the earthquake and tsunami in Japan. This is a terrible tragedy and our thoughts and prayers go out to the people of Japan, our colleagues and extended families.

Most Popular Digital Cameras of February 2011

I found this article and I wanted to share this with you. i choose Canon cameras over any other brand! So it puts a smile to my face because both Canon's Power Shots beats Nikon's Coolpix and Canon's EOS Rebel beat both Nikon's D7000 & D3000! In you're face Nikon! ^_^

 | By Allison Johnson, DigitalCameraReview.com Editor |

Our monthly roundup of the most-viewed cameras is back and it's the much-talked-about Panasonic GF2 making a splash. It debuted on the list after we published a fairly positive review, and it garnered the most page views in February. The long-time reigning champ, the PowerShot SX20, is knocked off the list after many months at the top.

Per usual, if you need some help choosing a camera, you can post questions and get feedback from the Digital Camera Review online community by registering for our forums. If you're ready to buy, check out our What Camera Should I Buy? forum. If you need help with your current camera, take a look at our brand-specific forums.

	1. Panasonic Lumix DMC-GF2 (first time on the list) – The Panasonic GF2 makes its debut on our list in the number one position. The GF2 is the successor to the GF1 Micro Four Thirds camera, adding a touch screen to an already capable feature set.
	2. Canon PowerShot S95 (previously #4) – The Canon S95 gets a slight boost up from fourth place into second. It's getting some well-earned attention for great image qualiity, flexible shooting options and good performance in low light conditions.
	3. Canon PowerShot SD1400 IS (previously #1) – The PowerShot SD1400 slips a couple of places into third. It's still garnering a lot of views for its solid 28mm wide angle lens and good image quality.
	4. Nikon Coolpix P100 (previously #3) - Nikon just announced this ultrazoom's successor, but the P100 maintains a spot in the top five. It features a long 26x zoom lens, a 3.0-inch articulating monitor and a 10.3 megapixel backside-illuminated CMOS sensor.
	5. Canon EOS Rebel T2i (previously #2) – The T2i remains in Canon's entry-level lineup after the announcement of the T3i. The T2i still packs a powerful punch with an 18 megapixel CMOS sensor and full 1080p HD video recording.

	6. Panasonic Lumix DMC-ZS7 (previously #5) – The multi-tasking ZS7 offers an in-camera GPS chip and an excellent 12x optical zoom.
	7. Nikon D7000 (previously #7) - The D7000 holds steady at number seven. It was an easy pick for a DCR Editors' Choice award, offering a 16.2 megapixel DX format sensor, a new 2016-pixel metering system and a 39-point AF system.
	8. Canon PowerShot SX30 IS (previously #6) – You have to give the SX30 credit for its 35x optical zoom lens. Outside of that it offers 720p HD video and a flip-out LCD. Despite its feature-richness, image quality fell slightly flat.
	9. Nikon D3000 (previously #9)  – The D3000 stays in our top ten round up well after the introduction of its D3100 successor. It hangs in there with a 10.2 megapixel DX format sensor, 3 fps continuous shooting and an 11-point AF system.
	10. Canon PowerShot G12 (previously #8) - Canon's flagship PowerShot hangs on to the last position with its class-leading image quality, 28mm wide angle lens and 2.8-inch flip-out LCD.

Wk6: Consumer Decision Making

Consumer Decision Making is a process used by consumers when buying goods or services. When capturing a surprise wedding engagement on Valentine's Day or a friend's birthday celebration in a dimly lit lounge, a high-performance camera with extraordinary features is essential to enhance the ambiance of these moments. Canon continues to improve the image quality and operability (use) of its interchangeable lenses for SLR Cameras by incorporating various advanced technologies, including large aperture spherical lens, Image Stabilizer, and multi-layered Diffracting Optical element technology. Need recognition, internal and external information search, evaluations of alternatives, and purchase is all provided in Canon's stylish, sophisticated cameras that ensure ownership satisfaction, which concludes with postpurchase. Canon has set up Quick Response and Repair Centers to provide prompt repair of digital cameras. Canon will also oversees its own regional sales while cooperating closely with product development teams, listening closely to customer comments which are then reflected in Canon products. Canon manufactures and delivers high-quality products to customers when and where they need them - in response to the expectations of customers.

"Canon's core philosophy when launching a camera product is to discover new and innovative ways to redefine the photographic experience." said Yuichi Ishizuka. "Consumers are always looking for the most advanced technologies and these new SLR models combine the high-level features and overall functionality the end-user has been seeking." Canon strives to deliver services and solutions that create trust and keep customers coming back.

Canon’s EOS Rebel T3i & Canon’s DIGIC 4 Image Processor

The EOS Rebel T3i has an 18.0 Megapixel CMOS (Complementary Metal Oxide Semiconductor) sensor that captures images with exceptional clarity and tonal range and offers more than enough resolution for big enlargements or crops. This first-class sensor features many of the same new technologies as used by professional Canon cameras to maximize each pixel's light-gathering efficiency. Its APS-C size sensor creates an effective 1.6x field of view (compared to 35mm format).
The Canon DIGIC 4 Image Processor dramatically speeds up the entire EOS Rebel T3i DSLR's camera operations for intuitive operation and offers improvements in both fine detail and natural color reproduction. It works in concert with the EOS Rebel T3i DSLR's CMOS Image Sensor to achieve phenomenal levels of performance in nearly any situation.

Wk5: more info yo ^_^

Marketing highlights for 2009:

Canon India closed at revenues of Rs. 850 crore in 2009, with 27 per cent growth over 2008

• Canon emerged as the No. 1 in scanner category with 49% market share.
• Canon is now a market leader in the laser printer segment as well with 41% market share.
• Canon India further consolidated its market presence in India with a market leadership in DSLR category with 54% share, Photo printer category with 60% share, SLR category and 31% in copier MFD category.
• Canon launched the “Press photographers” photo contest across Delhi, Mumbai, Chennai and Kolkata. Over 300 media photographers participated in the same.
• Canon organized 55 photography workshops training 70,000 people across 55 cities.
• Canon’s Original Ink Centres touched 500 outlets across the country.

General Highlights 2009

• Canon made a pioneering move in the printing industry with the launch of ISO certified standard of printing ‘images per minute’ ‘ipm’. Canon launched 24 new printing and imaging products at the same event and also announced its foray into the surveillance business.
• Canon introduced 23 New ‘Smart’ Cameras & Camcorders with Latest Technology .
• Canon organized a 15 day workshop on photography especially for the young photography enthusiasts during the summer vacations in leading schools of Gurgaon
• Canon launched the ‘I can with Canon’ campaign that rides the theme of empowerment to a Canon customer

Awards and Recognitions in 2009

The list of product awards received in 2009 are as follows:

• Digital Camera – 21
• Digital SLR – 9
• Canon Lenses – 5
• Living Digital recommended- Lide 100
• Best Buy Digit- PIXMA iP 1980

Wk5: Developing a Global Vision

Canon launched on a course intended to bring about sound growth by reinforcing established businesses and support new challenges. However, changes in worldwide financial and economic markets caused the Company to make a major change in course from the pursuit of sound growth to the securing of improved management quality. Canon is continuing to make steady progress in improving its management quality through five key Strategies.

5 Key Strategies

1. Achieving the overwhelming No.1 position worldwide in all current core businesses Expanding business operations through diversification

3.

Identifying new business domains and accumulating required technologies

4.

Establishing new production systems to sustain international competitiveness

5.

Nurturing truly autonomous individuals and promoting effective corporate reforms

In 2009 Canon has been ranked amongst top 10 employers in India in the Business Today ‘Best Companies To Work For In India’ survey. Canon has long delivered to the market an extensive range of imaging products. Canon Image Lounge was launched in 2008 in Gurgaon, Mumbai and Bangalore for customers to get a touch and feel of Canon products. The lounges provide a comprehensive display of Canon’s vast range of offerings and display over 101 consumer imaging products for consumers to simply look, feel and experience without the compulsion on buying. Special photography workshops and other customer engagement programmes are being held in these lounges. Canon has three Business Solutions Lounge for B2B customers in Gurgaon , Mumbai and Bangalore showcasing business applications alongwith seminar rooms for business workshops.

2.